F.Y.I.: Other well-known Bruces: Bruce Springsteen, Bruce Willis, Bruce Lee, Bruce Banner, Bruce Almighty, Bruce Wayne, Bruce the mechanical shark, Lenny Bruce, and Robert the Bruce. Statistical analysis suggests that if all the Bruce's featured in this entry were involved in a celebrity death match style tournament--we'll call it the Battle of the Bruces--Bruce Horner would finish dead last. But his writing theory is still pretty good.
Above: Bruce Lee "negotiating" the martial arts with his students.
(I'm not sure, but I think that might be Bruce Horner on the left.)
“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”
Horner, Bruce. "Rethinking the 'Sociality' of Error: Teaching Editing as Negotiation." Rhetoric Review 11:1 (1992): 172-199.